About Rand Ghost Theme

I transformed graphic design from decorative craft into strategic business discipline.

Born Peretz Rosenbaum in Brooklyn, I became America's most influential corporate designer. My identities for IBM, UPS, ABC, and Westinghouse remain powerful decades later.

I introduced geometric simplicity and systematic thinking to corporate identity. The eight-bar IBM logo exemplifies my philosophy—instant recognition through mathematical precision.

For thirty years, I taught at Yale University. My book Thoughts on Design established the theoretical foundation for modern graphic design education.

"Don't try to be original, just try to be good." This philosophy elevated commercial art to strategic communication.

I proved design excellence drives business results through clarity, simplicity, and systematic thinking.

Experience

Work Experience

2022 - present, remote

Senior Product Designer at TechFlow Solutions

2019 - 2022, San Francisco, CA

UX/UI Designer at Digital Innovations Inc

2017 - 2019, San Francisco, Austin, TX

Junior Web Designe at Creative Studio Co

Education

2014-2017, Austin, TX

Master of Fine Arts in Digital Design at University of Texas at Austin

2011-2014, San Marcos, TX

Bachelor of Arts in Graphic Design at Texas State University

Next Events

Jun
01
On the internet

Theme Submit

The most minimal and flexible Ghost theme
May
25
MBS, Singapore

Launch Rand Theme

Minimal & Flexible Ghost theme

Kind words from writers

View all

“Naoto transformed my portfolio site completely. The clean layout lets my work speak for itself, and setting up different sections was surprisingly intuitive. My clients constantly compliment the site's elegance.”

Sarah Chen, Designer

“Finally, a theme that doesn't fight with my content. The typography is gorgeous and the table of contents feature makes my long articles so much more readable. Worth every penny.”

Marcus Rivera, Tech Writer

"I needed something professional but not corporate. Naoto strikes that perfect balance. The resource sections help me showcase my expertise, and the dark mode is a nice touch for evening readers."

Emma Thompson, Freelance Consultant

The timeline template is perfect for my online courses. Students love how clean and organized everything looks. Plus, the mobile experience is flawless—important since most access from phones.

David Park, Course Creator

Naoto's gallery layout showcases my photography beautifully. The minimal design doesn't compete with my images, and I can organize everything exactly how I want from the Ghost admin.

Lisa Rodriguez, Travel Blogger

Switched from a cluttered theme to Naoto and immediately saw better engagement. The homepage builder let me create exactly the story I wanted to tell. Clean, professional, and flexible.

James Mitchell, Startup Founder

About Rand Ghost Theme